SEO Search Engine Optimization Bible
Author: Jerri L. Ledford
Publisher: Wiley
ISBN: 978-0-470-17500-2
Pages: 411
Published year: December 2007
Search engine optimization can be a complex process, but there are distinct areas of the process that can be addressed on their own. And that’s how you’ll find this book divided. It has four parts, each of which represents a portion of the SEO process.
Within each part are chapters that address different pieces for that step in the SEO process. And within each chapter, there are sections to help you work through that piece of the process. You’ll also find four separate appendices, which provide guidelines and support for the various strategies and actions that are recommended.
Book Content:
Part I: Understanding SEO: Understanding search engine optimization is half the battle in planning and implementing an effective SEO plan
Part II: SEO Strategies: SEO strategies are the various ways in which you can implement SEO both on and off your web site
Part III: Optimizing Search Strategies: Once you understand the basics of search strategies, you can begin to improve upon those strategies to gain attention from people and from search engines
Part IV: Maintaining SEO: Search engine optimization is not a do-it-and-forget-it strategy. It’s an ongoing process that must be maintained
Size: 5.8 MB
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